Vitamin Force is a series of effervescent nutritional supplements for a wide range of people. We were happy to be a part of their launch. Participating in everything from naming the product to creating its packaging and print materials for the public.
What we did:
- Name and package design: with dozens of similar products in the market, we needed something to make our supplements stand out at the points of sale. We worked closely with our client and chose the name “Vitamin Force” for our product series. Moving forward from there, we created bold and colorful packaging to support that name. Our packaging looked like a battery which was an interesting way to show that our products will help people “charge” offering energy and wellness.
- Print materials: for the launch of Vitamin Force we created print materials for magazines and newspapers and for the PoS which helped introduce and promote the new product series to the public.