Simparica Trio

#RESPONSIBLY

Simparica Trio is the first monthly chewable that protects dogs against parasites. Thanks to its easy dosage scheme it helps dog owners be more responsible for their dogs protection.

With a concept consisting of emotional images of dog owners holding their dogs in their arms and the use of the hashtag #RESPONSIBLY, we correlated the brand with values like responsibility, protection and love, which are key elements to people’s relationship with their dogs. The hashtag #RESPONSIBLY was also applied to posters for veterinary clinics with useful safety information about visiting the vet within the COVID-19 pandemic.