Ajovy Web

Preparing for the launch of the product at a local level, the marketing team decided that HCP’s needed an initial introduction to this new type of treatment for migraine.

With a series of newsletters that lead to a landing page, the HCP was initially given a brief overview of migraine statistics, Ajovy’s mode of action. The second phase of communication involved the presentation of a few case studies and the reception this treatment had received abroad, but most importantly how patients benefited for the treatment by greatly improving their quality of life.

The campaign has been very successful, which made the local launch date a memorable day for both HCPs and our client.